What comes to mind? Probably the distinct, drippy typeface splashed across its covers. If you want proof of this branding power, just think of R.L.
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For that reason, typography is particularly useful for signalling that a number of books belong to the same series or are written by the same author. Adorn a cover with a memorable type that perfectly encapsulates the feel of the story, and its author might find themselves with a brand on their hands. Distinctive typography helps distill an author’s brand imageĪ cover with appealing typography can do more than pique interest at a glance - it can also create a powerful impression that makes a book stick in readers’ minds. In addition to visual appeal, all the text on a cover needs to be:Įven the most gorgeous font won’t cut it if it’s illegible, confusing at thumbnail dimensions, or suggestive of, say, high fantasy when a book is a contemporary romance. Claire Brown’s cover design makes use of various typefaces to create visual interest.Ĭhoosing the right typeface for a book cover requires you to think beyond mere beauty. But for now, it’s important to know how crucial typography is to a beautiful, compelling cover. You can head to our guide to book cover design if you’d like to learn more about the elements that make a book cover. For authors jostling for attention in a crowded marketplace like Amazon, an eye-catching title can attract readers.
Now let’s talk about covers, an area where bold and beautiful typography can really shine (let these book covers show you exactly what that means). In both cases, odds are they’ll stop reading long before the book is done.
In that case, your readers will end up squinting at the page, using all their brain-space to decipher your words instead of enjoying them, or be too annoyed with your choice of font to pursue the task of reading the text very diligently. Worst case scenario, you might use a typeface that doesn’t pass the basic test of legibility, or is a terrible choice for the context it’s in - think CVs in Monotype Corsiva. Bad typography, on the other hand, diverts attention away from the writing, and toward its arrangement on the page. Clean and consistent type allows readers to disappear into the words. One of the less glamorous aspects of typography is its function: making a text easier to read. But before we start judging books by their covers, let’s take a look at the most important part of any volume: the text itself. If you say the words “book typography,” most people will probably think of the title emblazoned on the front of their masterpieces. Clear typography lets people access a book’s story Petya Tsankova designed this page layout for Brushstrokes in Time, by Sylvia Vetta. Want to learn more? Here are four reasons getting typography right is crucial for anyone involved in publishing.
These cover designs by Richard Ljoenes emphasize interesting typography. But if you phone it in, it can make a book stand out for all the wrong reasons, resulting in a sloppy-looking volume that’s a headache to read. Done right, it’ll draw readers’ eyes and get them to click “buy” on a product page. Typography encompasses far more than mere font selection - and there’s a lot more at stake, too. We'll cover all of these below, but first, let's talk about why typography is so important.Ĭlick to tweet! Why is typography important?
It’s not to be confused with type setting, which describes the technical process of getting text onto a page.Įssential elements of typography include typefaces and fonts (which, incidentally, aren’t the same thing), and approaches to their arrangement, like hierarchy, kerning, and leading. Typography is the art of arranging text in a legible and visually pleasing fashion. If you’re considering getting started with typography, read on to learn everything you need to know about it. This aspect of graphic design is an often overlooked but important ingredient that permeates everyday life, implicitly affecting the way we perceive everything we’re seeing.įrom the lettering on a road sign to the flourishes on a Coke bottle, typography really is at work everywhere, and books are no exception, as it makes our favorite stories both readable and memorable. If you’ve ever wondered what typography is and what its guiding principles are, you’ve come to the right place.
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